The smoking gun
June 13th, 2015 by Thys Du Plooy

No matter where you look these days you are bombarded with ads and most of them are crappy. This is however one of the best ads ever!

Putting the right elements together and using what was right in front of them, these guys came up with a stunning ad and it has been shared around the globe.

The idea is actually simple. If you are going to put out an ad, don’t throw 200 different ones against the wall and hope that one sticks. Do a handful over the course of a year, but REALLY get stuck into the conceptualization and executing of truly great ads.

The smoking gun

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